Fresh Ideas

When it comes to flower design it doesn't matter how long you have been in the business, you are never to old to learn. You should never stop experimenting with new ideas and new ways to use the material you have. However whilst some of the top end designs created by top designers are superb, they are not commercial. A really lavish design looks good in the shop window and attracts a lot of attention and comments. It shows people just what you can do but you cant sell that kind of design work. So it was refreshing to watch the talented Dutch Designer Joan Stam demonstrate his commercial designs at an evening design session put on by Metz, one of our major flower suppliers. His down to earth approach in thinking outside the box and using materials in a different way was well worth the 300 mile drive to Bexley in Kent.